IMPORTANCE OF DAVID MACLELLAND THEORY

differences in the needs of people in the following three important areas:
(i) Achievement need (nAch):
People in this need category strive to excel, to achieve, in relation to a set of standards. They like challenges and they like to succeed in a com­petitive environment. They willingly work hard and volunteer for work, which stretches their ability to the maximum.
(ii) Affiliation need (nAff):
This need emerges from the desire for friendly and close interpersonal relationships. They try to fulfil such needs with satisfying relationships with the organization, peer groups, work teams, etc.
McClelland highlighted the importance of matching individuals with jobs. People with high achievement needs always prefer challenging job assign­ments, while people with low achievement needs prefer a job situation that ensures stability, security, and predictability.
Thus we learn about difference in needs of people.

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